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Research and Reflect
Choose one of the discussion prompts below to research and write about. Please make sure you copy the topic as a title at the top of your post so we know what you are writing about.
· Find an advertisement that you feel communicates a strong brand personality. Describe that personality in terms of the dimensions of personality (sincerity, excitement, competence, sophistication, ruggedness). Then, describe the various techniques used in the ad (E.g. celebrity endorser, user imagery, and executional factors) and how that links to the personality they are communicating.
· Find at least 2 advertisements that appeal to levels in Maslow’s hierarchy of your choice. Explain why the ads appeal to the particular levels, and speculate on why the firm decided to appeal to these levels.
· Find at least 2 advertisements that appeal to McGuire’s Psychological Motives of your choice. Explain why the ads appeal to the particular motives, and speculate on why the firm decided to appeal to these motives.
· Describe your personality using the “five-factor model” and discuss how you think your personality affects your consumption behavior in different scenarios – E.g. bargaining, shopping, complaining, etc.
*REQUIREMENTS ARE ATTACHED*