Utilize the concepts and techniques of health care marketing to develop a customer-focused orientation for an organization
Health services organizations place and price decisions Organization NYU Langone Health
Overview: Your next assignment will be an analysis of the place and price decisions of a health services organization as covered in Week 5 and 6. You may use the same organization that was your focus on Written Assignment 2 (NYU Langone Health,) or pick another health services organization with which you are familiar. Be sure you understand the marketing concepts discussed during Weeks 5 and 6 and can apply them to your organization. You might have to seek out some information on the organization by visiting its website, or if it is an employer interviewing someone who has knowledge of the pricing and distribution decisions. After you have completed your research, answer each of the following questions in turn following all the general guidelines or written assignments posted in the syllabus. Brief overview of the organizations service/products and a description of their target market. This is important to ensure that your analysis considers the needs of the target market in evaluating their pricing and channel decisions.
How do you think the organization arrives at its price? Refer to the Week 6 Overview for a framework of some of the pricing considerations and discuss those that appear relevant to your organization. Do you think the pricing strategy is appropriate? Can it be improved to better meet its customer’s needs?
Is the organization hindered or helped in their pricing decisions by government or payer restrictions? If so, how do these restrictions impact their pricing strategy?
What kind of value delivery network does the organization employ, e.g. horizontal or vertical, and what is their distribution strategy, e.g. exclusive or intensive? What factors influence the distribution strategies of this organization? Are they customer-focused? If possible, outline all of the channel members and what function they perform to serve the customer?
Can you recommend any changes to the value delivery network that would serve customer needs better? Parts one and two go on different pages Part 2
Apply performance standards and the quality indicators of regulators and payers to promote quality and ensure the economic viability of a healthcare organization.
Formatting: APA 7th Edition
APA Formatted Title Page
Include the CMS Comparison Site Information of Your Selected 3 Facilities or Your Selected 3 Providers (PDF format)
APA Formatted Essay on CMS Compare Site (Using Your Selected 3 Facilities/Providers in the 2-3 Paragraph Essay)
APA Reference Page: (You do not need to cite the CMS Compare Site. If using other references, please include them on the reference page. Remember, every reference must have a correlating in-text citation.)
Background: Many healthcare consumers research providers, facilities, hospital, and practices prior to obtaining care or healthcare services. CMS regulates many healthcare industries, making publicly recorded data available to people based on specific measures and metrics. This week we learned about different measures, metrics, and performance improvement considerations, while a manager needs to understand these concepts and be able to deliver on these specific elements, the manager should also understand how consumers may utilize these metrics from a consumption standpoint and consumers’ view. Understanding how a consumer selects their care, influences your operations, revenue, and potential overall potential. Additionally, understanding the CMS comparison sites allows you to review your competition and determine the different areas that your organization may need to improve upon, build upon, or showcase. While there are many sources of data, one of the most common forms that consumers use to evaluate the care delivery options is through the use of CMS, as their is different information that is provided from a public perspective.
Short Essay: Using the CMS Compare Site, provided in the links below, select an industry of interest and search three facilities or practices in your area. Once you have selected your three facilities, providers, or practices, within your industry of interest, then download your report from the CMS Compare Site. (Note: You may need to select the Print option on your website browser and save the comparison information from CMS as a PDF in order to be able to upload your comparison to the assignment dropbox. You can also provide a screenshot, if you are unable to download the comparison report of your selected healthcare entities.)
Provide a two to three paragraph description about your experience using this site and how this site may be helpful from a consumers’ perspective. Please remember to include the industry you selected and identify the three facilities, practices, hospitals, or services that you selected for comparison in your submission with your city and state being provided.
CMS Compare Site – select three facilities or practices to compare, include this information as a PDF when you submit your assignment: https://www.medicare.gov/care-compare/
CMS Information on Quality Programming, use this website as a reference for information on CMS quality programs: https://www.cms.gov/Medicare/Quality-Initiatives-Patient-Assessment-Instruments/MMS/Quality-Programs